How Zoyra compares fertility clinics
Zoyra is operated by Nurayi Ltd, a company registered in England and Wales under company number 17287462.
Scope of our comparison
Zoyra currently compares a selected group of fertility clinics located in the United Kingdom. We do not currently include every fertility clinic or treatment provider available in the UK.
The absence of a clinic from Zoyra does not indicate that the clinic is unsuitable, unlicensed or of lower quality.
Sources of information
Clinic information may be collected from:
- official clinic websites;
- information published by the Human Fertilisation and Embryology Authority;
- Google Places and Google ratings;
- other publicly available sources;
- information supplied directly by clinics, where applicable.
We record the source and date on which clinic information was last reviewed. Information may change after publication.
How clinics are ordered
Unless clearly stated otherwise, clinics are ordered according to factors such as:
- location;
- the city selected by the user;
- treatments and services selected;
- available pricing information;
- accessibility and inclusion information;
- relevance to the filters selected.
Zoyra does not currently accept payment for clinics to appear higher in the results.
The order of results should not be interpreted as a medical recommendation or as a ranking of clinical quality.
Prices
Prices displayed on Zoyra are indicative and are intended to help users with general comparison and financial planning.
Displayed prices may not include:
- medication;
- diagnostic tests;
- initial consultations;
- anaesthesia;
- embryo or egg storage;
- additional procedures;
- genetic testing;
- follow-up appointments;
- treatment add-ons.
Actual costs depend on the clinic and the treatment plan recommended for the individual. Users should request a complete, personalised quotation directly from the clinic.
Price transparency is especially important because mandatory or foreseeable additional charges should not be obscured by a lower headline price.
Clinic ratings and reviews
Where displayed, Google ratings are identified as Google ratings and remain subject to Google's own terms and attribution requirements.
Ratings and reviews reflect individual experiences. They are not independently verified by Zoyra and should not be treated as evidence that a clinic or treatment will produce a particular medical outcome.
Zoyra does not edit individual Google reviews or select reviews to create a misleading impression.
LGBTQ+ and inclusion information
Labels relating to LGBTQ+ services, same-sex couples, solo parents or other inclusion criteria are based on information published by the clinic or another identified public source.
These labels do not represent an independent certification, accreditation or endorsement by Zoyra.
Licences and regulatory information
Where applicable, Zoyra may link to information published by the HFEA.
Users should independently verify that a clinic is licensed for the treatment they are considering. The HFEA is the UK regulator for fertility treatment and provides an official clinic search service.
Commercial relationships
Zoyra does not currently charge clinics to be listed, does not accept sponsored ranking placements and does not currently receive referral commissions from the clinics displayed.
If this changes, commercial relationships, sponsored listings and referral arrangements will be disclosed clearly and prominently.
No endorsement or medical recommendation
The inclusion of a clinic on Zoyra does not constitute an endorsement.
Zoyra does not determine whether a clinic, treatment or service is medically suitable for a user. Users should seek advice from a qualified medical professional and confirm information directly with the clinic.
Corrections and updates
We aim to keep clinic information accurate and up to date, but we cannot guarantee that all information is complete or current.
Clinics and users can report incorrect or outdated information by contacting hello@zoyra.co.
Last updated: 19 July 2026